1. Introduction

BackUnbroken Program LLC (“BackUnbroken,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use our website (backunbroken.com), mobile app, or related services (the “Services”). By using the Services, you agree to this Policy. If you do not agree, please discontinue use.

2. Information We Collect

• Account Information: Name, email, and login credentials.
• Program Information (Optional): Limited, optional responses about pain or goals, and messages shared via email or in-app/chat. If we use or share these, they are anonymized unless you post them publicly or give permission.
• Payment Information: Processed securely by Stripe and/or Kajabi. We do not store full card numbers.
• Device & Usage Data: IP address, device type, browser, OS, pages visited, interactions, crash logs.
• Marketing & Analytics Data: Ad click history, referral sources, UTM parameters, cookie data.
• Community Content: Messages, posts, and comments you submit in community areas.
• Support Requests: Emails, screenshots, and attachments you send us.
• Mobile App Data: Push notification tokens to deliver relevant program updates.

We do not intentionally collect government IDs, precise GPS location, or other highly sensitive personal information.

3. How We Collect Information

• Directly from you (e.g., forms, sign-up, support requests).
• Automatically through cookies, pixels, server logs, and analytics tools.
• From third-party integrations (Kajabi, Stripe, Google Analytics, Google Ads, Meta Pixel/Conversions API, TikTok Pixel, Hotjar/Microsoft Clarity, GTM, and similar tools).
• From your device in the mobile app (push notifications).

4. How We Use Information

• Deliver, maintain, and personalize the BackUnbroken Program and related content.
• Process payments and manage subscriptions.
• Provide customer support and respond to requests.
• Send program updates, educational content, and marketing communications (with opt-out options).
• Analyze usage, improve features, and measure advertising effectiveness.
• Detect, prevent, and address fraud, abuse, or technical issues.
• Comply with applicable laws and legal requests.

5. Cookies, Pixels, and Tracking

We use cookies, pixels, and similar technologies for analytics, functionality, and advertising. This includes (now or in the future) tools such as Google Analytics (GA4), Google Ads, Meta Pixel/Conversions API, TikTok Pixel, Hotjar, Microsoft Clarity, and Google Tag Manager.

You can control cookies through your browser settings; some features may not function as intended if cookies are disabled. We do not respond to “Do Not Track” signals.

6. How We Share Information

We do not sell personal information. We may share information with:

• Vendors & Service Providers: Kajabi (hosting, email), Stripe (payments), Vimeo/Wistia/YouTube (video hosting), Hotjar/Clarity (analytics), Zapier/Make (automation), and similar providers that help us run the Services.
• Advertising & Analytics Partners: For retargeting and performance measurement consistent with this Policy.
• Legal & Compliance: If required by law or to protect our rights, or in connection with a merger, acquisition, or asset sale.

7. Legal Bases for Processing (EU/UK Users)

• Contract: To provide the Services you request.
• Legitimate Interests: Security, analytics, improvement, and marketing (balanced with your rights).
• Consent: For email marketing and cookies where required.
• Legal Obligations: To comply with applicable laws.

8. International Transfers

We are based in the United States. If you are in the EU/UK or Australia, your data may be transferred outside your country. We rely on Standard Contractual Clauses (SCCs) and vendor safeguards to protect your data when it is transferred internationally.

9. Data Retention

• Account data: active account duration + 2 years.
• Program data: active account duration + 2 years.
• Payment/tax records: 7 years.
• Analytics logs: up to 24 months.
• Support tickets: 24 months.

10. Security

We use industry-standard safeguards—including encryption in transit, access controls, and vendor due diligence—to protect your information. No method of transmission or storage is 100% secure.

11. Your Rights

Depending on where you live (including certain U.S. states, the EU/UK, and Australia), you may have rights to access, correct, delete, or receive a copy of your data; to opt out of marketing; to opt out of sharing for targeted advertising; to limit use of sensitive information; to withdraw consent; and to lodge a complaint with your data protection authority.

12. Children’s Privacy

Our Services are not directed to anyone under 18, and we do not knowingly collect personal data from individuals under 18. If we learn that such information has been collected, we will delete it.

13. Links to Third Parties

Our Services may include links to third-party sites and services (e.g., YouTube, Instagram, TikTok). We are not responsible for their privacy practices or content.

14. Changes to This Policy

We may update this Policy from time to time. We will update the effective date at the top and notify you by email if there are material changes.

15. Contact Us

BackUnbroken Program LLC
1017 S Center St, Ashland, VA 23005, USA
Email: [email protected]